Privacy Policy
Effective Date: April 28, 2026
Last Updated: April 28, 2026
Welcome to Walking With Lions / Walking With Lions Unipessoal Lda (“Walking With Lions”, “we”, “us”, “our”).
We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, store and protect your information when you visit www.walkingwithlions.com, use our quizzes or assessments (including the Pet Wisdom Score™), purchase products or services, or otherwise interact with us.
By using this website, you agree to this Privacy Policy.
1. Who We Are
Walking With Lions provides coaching, educational content, assessments, digital products and related services.
Data Controller:
Walking With Lions
Email: contact@walkingwithlions.com
Website: https://walkingwithlions.com
If you have questions about this policy or your personal data, contact us at the email above.
2. What This Policy Covers
This policy applies to:
- Our website
- Our quizzes and assessments
- Coaching applications and strategy session bookings
- Digital products and courses
- Email communications
- Social media interactions where data is collected through our systems
It does not apply to third party websites we link to.
3. Information We Collect
We may collect the following:
Information You Provide
You may provide:
- Name
- Email address
- Phone number (if submitted)
- Billing information
- Responses to quizzes and assessments
- Coaching application information
- Survey responses
- Messages or inquiries you send us
Assessment / Scorecard Data
When you complete our quizzes or scorecards (including the Pet Wisdom Score™), we may collect:
- Your responses
- Category scores and results
- Patterns and progress data
- Optional email to send your results
This helps us deliver personalized results and recommendations.
Automatically Collected Information
We may collect:
- IP address
- Browser/device information
- Pages visited
- Referral source
- Usage data
- Cookie and analytics information
4. How We Use Your Data
We use personal data to:
- Provide quiz results and assessments
- Deliver coaching, programs and services
- Process purchases
- Send requested resources
- Respond to inquiries
- Improve website performance and user experience
- Personalize content and recommendations
- Send newsletters or marketing (only where permitted or consented)
- Maintain security and prevent fraud
- Meet legal obligations
5. Legal Basis for Processing (GDPR)
Where GDPR applies, we process personal data based on:
- Your consent
- Performance of a contract
- Legitimate interests
- Legal obligations
Legitimate interests may include improving our services, analytics, and communicating about relevant offers.
6. Marketing Communications
If you opt in, we may send:
- Newsletters
- Educational content
- Event invitations
- Promotions
- Product updates
You can unsubscribe anytime via the link in our emails.
No spam. No digital ambush predators. 🦁
7. Sharing Your Data
We do not sell your personal information.
We may share data with trusted service providers such as:
- Website hosting providers
- Email marketing platforms
- Payment processors
- Analytics providers
- Scheduling platforms
- Course or community platforms
- Professional advisers where required
Examples may include:
- Meta
- Stripe
- PayPal
These providers process data only as needed to provide services.
We may disclose information if legally required.
8. International Transfers
Your information may be stored or processed outside your country, including countries that may have different privacy laws.
Where required, we use appropriate safeguards including contractual protections.
9. Data Retention
We keep personal data only as long as necessary for:
- Providing services
- Legal/accounting requirements
- Legitimate business purposes
You may request deletion of your data, subject to legal obligations.
10. Your Rights
Depending on your location, you may have rights to:
- Access your data
- Correct inaccurate data
- Request deletion
- Restrict processing
- Object to processing
- Withdraw consent
- Request data portability
- Lodge a complaint with a supervisory authority
To exercise rights, contact us at contact@walkingwithlions.com.
11. Cookies and Tracking Technologies
We use cookies and similar technologies for:
- Site functionality
- Analytics
- Performance
- Marketing (where applicable)
Cookies may include those from:
- Google Analytics
- Meta Pixel
- Advertising partners
You may control cookies through browser settings and cookie preferences.
12. Automated Decision Making / Profiling
Our assessments may generate automated scores or personalized insights based on your responses.
These are educational tools designed to provide guidance and are not legal, medical, psychological or financial advice.
13. Data Security
We use reasonable technical and organizational safeguards to protect your data, including secure hosting, encryption where appropriate, and access controls.
No internet transmission is 100% secure, but we take privacy seriously.
14. Children’s Privacy
Our services are intended for adults and not directed to children under 16.
We do not knowingly collect personal data from children.
15. Third Party Links
Our website may link to third party sites. We are not responsible for their privacy practices.
Please review their policies separately.
16. Changes To This Policy
We may update this Privacy Policy from time to time.
Changes will be posted here with an updated effective date.
17. Contact Us
Questions about this Privacy Policy?
Contact:
Walking With Lions
Email: contact@walkingwithlions.com
Website: https://walkingwithlions.com